Brand & Omnichannel Commerce
Increase Reward Sign-ups & Email Subscriptions for a Wellness Brand
at-home spa equipment
end to end brand management
There is Beauty in Community
This client needed help coordinating a product launch with a funnel using an omnichannel commerce business model. We ran product meetings with their team and optimized a process for collecting email addresses via a rewards program for their Shopify store.
This client had the goal of creating an inner community in the beauty industry that brings the optics of wellness into the forefront of product design and marketing.
The Challenge
As omnichannel eCommerce becomes more prevalent, only some sales channels available to a Shopify store allow product descriptions to be shown in full detail. Adding relevant copy to your product images helps for quicker purchases. The team needed to launch a skincare and at-home spa equipment line that caters to the growing trend of conscious consumers to learn more about what makes them buy.
the solution
oversee every detail of brand marketing management
We grew our client’s at-home spa equipment sales by using the angle of treating fluid retention and lymphatic drainage symptoms to consumers during the pandemic to increase sales.
brand & user experience strategy
We conducted a strategy for the client to help them launch their brand, product, and Shopify store with quarterly follow-ups.
full scale digital marketing
We handled everything from SEO, copywriting, product descriptions, design, email marketing, and rewards setup.
shopify store buildout
We built a Shopify store that featured signature at-home spa equipment with complementary skincare products to enhance the performance of the at-home spa equipment.
shopify pos optimization
We launched monthly online sales with Klaviyo and Smile Rewards and quarterly pop-up shops using Shopify POS .
some powerful daily metrics*
25
reward sign-ups
$69
average order value
88%
of sales were pos
*These were the daily metrics for weekend pop-ups between October 2021 – May 2022.
brand identity design
social media assets
website graphics
shopify store design
complementary product graphics
packaging design
the results
We learned that the intended target market’s customer acquisition rate would be more efficient by focusing instead on marketing the product line to estheticians for wholesale orders instead of targeting the average consumer. By utilizing the estheticians to do the heavy lifting by selling the at-home spa equipment to their clients, building revenue by leveraging the unique customer relationship between an esthetician and client.
Let's book your project
You’re in the right place if you’re neurodivergent and aspire to diversify your income streams and optimize your lifestyle to your inherent abilities.
Let’s connect online where you feel most comfortable. I like generously spreading knowledge on omnichannel commerce, neurodivergence, disability advancement, esotericism, and more.
On this site I explore:
🫨Shaking up the digital marketing and online business industrial stratosphere by illuminating avenues toward Income Diversification without multiple LLCs!
🤓 Simplifying the process of starting a business by first filling in knowledge gaps, then tackling experience gaps.
👩🏽💻 Fostering paradigm shifts to regard branding, event marketing strategy, and web design as more involved investments for businesses to reach the next level.
💼 The Venusian Entrepreneur Project so that the makers, artists, and patrons at Make It Springfield can learn how to launch their craft businesses on Shopify.
Start here:
A Major Key to Business Success for Neurodivergent Individuals…Omnichannel Commerce. Let Me Explain.
My Income Insights Calculator is my top secret to take marketers, freelancers, and agency owners from “Not a Numbers Person” to “The Price is the Price”.
Grab our Website Launch Toolkit, the bundle to plan your brand strategy, create your visual brand identity, and write your website copy so you can build your website on your own or with our design team.
Are you a creative professional that needs to increase your income streams? CreativeIncome Alchemy will map out your aligned vision with a 90-day Execution Plan
View our Privacy Policy, Return Policy, and Terms and Conditions here. © 2026.
All Rights Reserved.
