free ebook download

Learn how to launch your product line on Shopify's ecosytem

Find the exact tools you need to utilize before you publish your website. Gain access to tools that will make your brand's launch on Shopify more cost-effective.

eugene marketing & consulting

we Create Sovereign, Legacy Brands with Design & Strategy

specialized marketing services

We’re the Experts Partnered with Shopify

We don’t just make websites look pretty. Our services are rooted in strategy. We transform your ideas into a tangible brand ready to sell at scale.

how this works

What is Omnichannel Commerce?

A business model where all the marketing and sales channels of a business, commonly direct-to-consumer brands, all work together to give your customer seamless buyer journey.

website

Your website should be your first anchor in your online presence. It should be strategically designed to convert visitors into customers or have them join your email list.

retail, pop-up, or event

Not everyone needs a brick and mortar store, but sometimes showing up in person makes all the difference in making the next sale. This touchpoint is key to shaping a desirable customer experience.

email & rewards program

Combining an email list with a rewards loyalty program is a worthy investment of time and resources. These marketing channels are key to engaging your customers and establishing credibility.

social media

Social media channels can be connected to your Shopify account or used strategically in your marketing strategy to drive traffic to your website. We connect you with social media management agencies that can take care of all your social media needs!

how do you want to diversify your income streams?

Are you a CREATIVE who wants to diversify your income streams?

Are you a BRAND that wants to sell everywhere (online and in-person)?

CURIOUS about the link between neurodivergence and entrepreneurship?

Are you a Brand/Web Designer who wants to become a BRAND MARKETING MANAGER?

Hi, I'm Andra

Meet Your Brand Marketing Manager

[on-dra]

Whether you book a creative consulting session, brand strategy audit, or our custom website solutions, you’ll get access to the strategies that I refined over 11 years to help businesses like yours succeed. I know what it takes for a brand to launch a brand, stay relevant, and survive something as world-changing as a pandemic.

Storytelling, foresight, and pattern recognition in my zone of excellence make me the expert to help position businesses and entrepreneurs looking to scale in the beauty industry. With the power of social media's virality, every business can become a household name; however, the right strategy needs to be in place. With the right brand manager in your Rolodex (me), you’ll get the brand and product strategy to take your brand to the next level.

my zone of genius

  • Omnichannel Commerce & Income Diversification (Sell Anywhere & Everywhere)

  • Brand & Product Launch Strategy

  • UX & Product Design

  • You Give the Idea → I Bring the Strategy → We Bring it to Life

All About Our

services list

done-for-you brand marketing management

  • We don't just make pretty Shopify storefronts. We alchemize the gaps and blockages to your success and develop a strategic foundation for you to sell on as many sales channels as possible seamlessly.

  • Each project starts with strategy on some level. We transform your ideas from concept to final production. Our team is uniquely equipped to serve first generation entrepreneurs who want to build a legacy brand with over 11 years of refined strategies. Most of our clients are small and micro businesses owned by people from unique backgrounds.

  • We have solutions for your to launch a professional, optimized, and functional Shopify store at whatever range of budget or economic scale you're at. We are the team to start from zero to a fully-launched Shopify storefront. Choose us to increase your income streams.

Quick Look at Our

signature offers

You Give the Idea → I Bring the Strategy → We Bring it to Life

.01

brand or event marketing strategy

AuraVision Strategy

In 21 business days, go from idea to an in-depth brand and product launch strategy audit.

What it is

A complete brand, product, or event marketing strategy audit.

What's Included

– Buyer Persona

– Customer Journey

– Competitive Analysis

– Moodboard

– Sitemap & UI Sketches

– Site Content Plan

– Landing Page Design & Buildout*

Investment

Starts at $2,220. Pay in up to 12 monthly installments.

.02

design services

Shopify Website Solutions

Sell online and in person on multiple sales channels.

What it is

Complete, custom design of a functional Shopify storefront and dashboard optimized to boost revenue.

What's Included

– Homepage

– 4-Page Design & Buildout

– Collection Page Template

– Custom 404 & Search Page

– Product Page Template

– Settings & Handoff

– 20 Website Banners

– Up to 3 Shopify App Installations

– Up to 1 Additional Sales Channel Setup

Investment

Starts at $3,600. Pay in up to 12 monthly installments when you upgrade to monthly management.

.03

website audit solutions

Shopify Alchemy Audit

Hop on a 30-minute video call with one of our experts to discover your website’s performance.

What it is

A multimedia audit report of your existing business's website.

What's Included

–Audit Report Delivered in Secure Client Portal

– 30-minute Transcribed Audio Call

– Call Transcript in Secure Client Portal

– Screen Recording Video & Custom Pro Tips

– Personalized Feedback on Website, Content & Brand

– 3-Month Website Launch Plan & Checklist

– Recommended Professional Resources Based on 11 years of Marketing Experience

Investment

Starts at $850, plus $497 for Shopify Consultation. Pay upfront.

A Quick Case Study

At-home Spa Equipment

here's a snapshot of what i've done previously

Rewards & Email Marketing

We set up a strategy and sales funnel for people at pop-up shops who don't convert into customers to join their rewards program and be targeted with emails.

Brand Identity

From a dull brand that looked more beige than gold, to a majestic purple, lavender, gold color palette. The logo was transformed to be timeless yet recongizable.

Shopify Store & POS

The Shopify store & POS were optimized to make sales at pop-ups while the website was built to be a one-product store with complementary products.

Packaging Design

We worked closely with vendors and suppliers to design a box fitting the luxury and elegance of the at-home spa equipment with timeless simplicity

Legacies aren't built on luxury or opulence, but the desire and grit to build a better future.

– Andra Eugene, Brand Marketing Manager & Author of Eugene Marketing & Consulting

MY GIFT TO YOU

Download My

FREE eBook

I have worked with countless of people on consultations to create a strategy for them to build and launch their Shopify store. There was a common thread: most first generation entrepreneurs think that focusing on the product and building a website as the main priority for launching their business.

While this is true, there are so many other factors to consider, such as, legal compliance with international Internet laws, small business finance literacy, and logistics.

For this reason, I compiled these free resources for you in this ebook. After reading it, you will know exactly how to prepare before you hit publish on your Shopify store.

.01

Small Business Finance Guide

This is a comprehensive guide on how to understand and manage your finances. This guide covers finances, business bank account, budgeting, accounting, bookkeeping, and financial statements.

.02

FREE Profit Margin Calculator

This is a free tool on Shopify that gives a quick and easy way to calculate the profit of your products at whatever profit margin you'd like to achieve for your business. Just add the total cost of your product, thean, enter the profit margin you want to reach and it spits out sale price, profit margin, and gross margin.

usually a $97 consultation, ALL yours FREE!

Just for You

Download our FREE eBook on which free tools you need to use before you launch your business on Shopify. Learn how to launch your product line on Shopify's ecosytem.

.03

Sales & Forecasting Template

Access a FREE Sales & Forecasting Template from Shopify so you can keep track of your sales and inventory and test new pricing. You will get a full breakdown of what sales forecasting is, how to do a sales forecast for a seasonal business, and how to use the free Sales & Forecasting Google Sheet Template.

.04

Free Discovery Call

When you're ready to implement the knowledge inside the eBook using expert guidance, our team will be awaiting for you to schedule your free discovery call with us. We'll learn about your business and see if we'd be a match made in the cosmos!

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Eugene Marketing & Consulting Logo
Andra Eugene, Brand Marketing Manager & Author of Eugene Marketing & Consulting, formerly Andra Who Designs | Eugene Marketing & Consulting

You’re in the right place if you’re neurodivergent and aspire to diversify your income streams and optimize your lifestyle to your inherent abilities.

Let’s connect online where you feel most comfortable. I like generously spreading knowledge on omnichannel commerce, neurodivergence, disability advancement, esotericism, and more.

On this site I explore:

🫨Shaking up the digital marketing and online business industrial stratosphere by illuminating avenues toward Income Diversification without multiple LLCs!

🤓 Simplifying the process of starting a business by first filling in knowledge gaps, then tackling experience gaps.

👩🏽‍💻 Fostering paradigm shifts to regard branding, event marketing strategy, and web design as more involved investments for businesses to reach the next level.

💼 The Venusian Entrepreneur Project so that the makers, artists, and patrons at Make It Springfield can learn how to launch their craft businesses on Shopify.

Start here:

A Major Key to Business Success for Neurodivergent Individuals…Omnichannel Commerce. Let Me Explain.

(/The Manifesto)

My Income Insights Calculator is my top secret to take marketers, freelancers, and agency owners from “Not a Numbers Person” to “The Price is the Price”.

(/Income Insights Calculator)

Grab our Website Launch Toolkit, the bundle to plan your brand strategy, create your visual brand identity, and write your website copy so you can build your website on your own or with our design team.

(/Website Launch Toolkit)

Are you a creative professional that needs to increase your income streams? CreativeIncome Alchemy will map out your aligned vision with a 90-day Execution Plan

(/Book a personalized mentorship session)

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