cosmetics company

AuraVision Strategy: Ophidian Beauty

goals

This brand wanted to create more an identity that will catapult into the market between household name brands and cult favorites like Haus Labs, Fenty Beauty, Lacey Cherry,etc

solutions

✶ Brand & Omnichannel Commerce Strategy

✶ Brand Identity Creation

✶ Social Media Asset Creation

moodboard

Moodboard for AuraVision Strategy Ophidian Beauty | Eugene Marketing & Consuting

product sketch concepts

Product Concept Samples Ophidian Beauty | Eugene Marketing & Consulting

competitve analysis

Competitive Analysis Ophidian Beauty | Eugene Marketing & Consulting

buyer personas & customer journerys

Elder Gen Z Buyer Persona Ophidian Beauty | Eugene Marketing & Consulting
Younger Millennial Buyer Persona Ophidian Beauty | Eugene Marketing & Consuting
Elder Gen Z Customer Journey Ophidian Beauty | Eugene Marketing & Consuting
Younger Millennial Customer Journey Ophidian Beauty | Eugene Marketing & Consulting

Brand Identity Design

Ophidian Beauty Logo, Submark, & Color Palette | Eugene Marketing & Consulting

Social Media Asset Creation

Ophidian Beauty Social Media Graphics | Eugene Marketing & Consulting

Let's book your project

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Andra Eugene, Brand Marketing Manager & Author of Eugene Marketing & Consulting, formerly Andra Who Designs | Eugene Marketing & Consulting

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